5 easy ways to make the most of your E-campaigns

As the debate as to which is better E-marketing v Printed marketing rumbles on we thought we would side step the issue (as there is a need for both of them in our opinion) and concentrate on getting the best results from your email marketing efforts.

There are some things that all campaigns require in order to be successful. They are;

  • Fantastic design
  • Great images
  • Excellent copy
  • Strong calls to action
  • Follow up activity

As with any campaign you don’t have long to make an impression (hopefully a positive one) and get the person looking at the campaign take further action i.e. pick up the phone, place an order, visit your web site etc. But there are some very simple things you can do to improve the impact, interest and results from your email marketing.

Here are out top 5 tips for getting great results from E-campaigns.

  • Strong Subject line – lets get your email opened! This is make or break in terms of your email being opened or deleted!
  • Good use of design – make it branded, visually appealing, easy to read and informative – you have seconds to grab the readers attention (and keep it)
  • Links/Calls to action – these allow you to send the reader to specific information they are interested in, they improve the accuracy of the reports generated and help keep the content in your e-campaign snappy and to the point
  • Reports – help make the follow up calls your sales team make easier and more productive as they know what product, service, offer they are interested in from the clicks they made while reading the e-campaign

Don’t send too many too often –you need to get the frequency of campaigns right, we are all busy and receive lots of emails so knowing your audience and objective of the campaign is vital, sometimes less really is more

One more extra tip – Don’t be upset or upset about people who unsubscribe – focus on those who don’t, they are a step closer to becoming a customer

If making more of Email marketing (either for sending e-shots or e-newsletters) and linking them with your web site and social media is something you are keen to explore or find out more about we can help.

Here are some of the benefits of Email Marketing:

  • Cheaper to send than print and postage
  • Instant delivery – sent by the click of a button
  • Finger on the pulse – can respond quickly to news and events that happen in your industry
  • Reports – find out who has opened your campaign, helps your sales team identify what they are interested in/generates leads
  • Targeted audience – send to your clients and/or prospects
  • Link to web site and social media – make the most of your marketing activity and increase brand awareness
  • Greener than printing

Are you wondering if e-marketing is right for you?

If making more of Email marketing, sending e-shots, e-newsletters, linking them with your web site / social media activities or expanding the audience you promote your business to (especially if that is nationally and internationally) is something you are keen to explore and you want to find out more about this we can help and would LOVE to hear from you.

Our E-marketing services include:

  • Set up your e-marketing account
  • Design your branded template(s)
  • Provide you with the training to create your own campaigns
  • Help you develop a calendar of campaigns
  • Link your campaigns to your web site and social media platforms
  • Create, manage and deliver all of your e-marketing activities

To find out exactly how we can help you please either email Jane or phone 0114 275 2130 for more details.

APPLY FOR GRANT FUNDING TODAY!If you’re looking to grow your business and need external support for marketing and sales growth but are struggling to fund the projects then get in touch. We, along with Elite-Bods can help you access grant match funding, a short easy process that gives you access to our approved expert coaches. Click here to start your application!

What does your brand and web site say to the people your trying to sell to? Click here to find out about our
FREE SALES AND MARKETING REVIEW

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