Your brand…
Your Brand is aligned with your current and prospect customers and growth plans?
True or False
Do you have a Brand, Sales & Marketing strategy, addressing latest industry trends?
True or False
You know all employees understand your brand and what it stands for?
True or False
Does your Brand meet your clients’ future needs and expectations?
True or False
If you answered FALSE to one or more of these questions your brand is holding you back in engaging with past, present and future customers – future sales opportunities are being missed…
Your…Sales
You have a clear defined sales process and accurate pipeline criteria?
True or False
Your sales conversion rates are less than 25% or you’re not sure of the actual conversion %?
True or False
Your sales team does not consistently hit their targets and you hear lots of excuses?
True or False
You are unable to manage production efficiently as sales are continually fluctuating?
True or False
If you answered TRUE to one or more of these questions … your business is amongst 74% of other businesses who are losing sales through missed opportunities with current, lapsed and future customers
Your… Marketing
You regularly test and measure your marketing activities to monitor potential sales growth?
True or False
You have identified your ideal target audience for future growth and strategic marketing campaigns to win new sales?
True or False
Your marketing is consistent across all mediums and clearly sets you apart from your competitors?
True or False
If you answered FALSE to one or more of these questions… the failure to implementmeasure and manage your marketing means that you will continue to spend more time ‘in the business’ than ‘on the business’
Your… People
You never have any problems finding reliable, skilled and productive employees?
True or False
Your employees are highly motivated and are all capable to deliver your company growth plans?
True or False
You know your top performing sales people have no intention of ever leaving you?
True or False
You consistently invest in Staff training, Leadership & Management development?
True or False
If you answered FALSE to one or more of these questions … your business, like many manufacturing companies struggles to maintain a consistent team of productive individuals… often loosing them to your key competitor.
To all Yorkshire manufacturing businesses, if you’d like to review your marketing activity or plans for the year ahead call us on 0114 5532977 and we’ll be happy to arrange a free marketing audit.