The cost of living isn’t just squeezing personal finances. It has an effect on businesses too. While we are in fully in favour of saving our clients’ money at Rebus Creative, we feel that there are some corners that just shouldn’t be cut, and graphic design is one of them.
Graphic design isn’t just drawing, or something that can easily be taken care of by a quick fix online platform.
In this article, we will highlight the advantages of professional graphic design for building a strong brand identity and outline some sound business reasons why your company needs professionally designed graphics.
Making sure you are consistent in how your brand is visually represented both internally and externally, is essential for all types of communication. It is the job of a professional graphic designer to help you to achieve this.
In a recent blog, we talked about why brand guidelines are important and how your brand assets can convey business values to customers, helping you to build a loyal customer base.
You may already have a set of brand guidelines, but if not the team at Rebus Creative can help you to take stock of what you already have.
Our experienced graphic designers will use your brand guidelines as a ‘bible’ for what to include, when and how while creating powerful and clear visual communication materials.
Just book our free marketing and branding review and let us take it from there!
The advantages of professional graphic design
In a digital world where brand presence is everything, graphic design lies at the heart of successful brand communications.
By ensuring your brand is represented by professionally designed graphics that echo your brand values and instantly engage your customers, your brand will go from strength to strength.
At the top of this article, we promised you some sound business reasons why graphic design matters when building a brand, so here are seven compelling advantages!
First impressions count
In today’s fiercely competitive business environment, your brand needs to make an impression, and quickly!
That first interaction between a prospective customer and your company will determine whether they form a relationship with your brand or not.
Although that first contact will be via a visual communication, it could take many forms, such as:
- Website
- Flyer
- Social media post
- Business card
- Van livery
- Banner at an event etc.
Visual communications make an impact by conveying your brand story and resonating with potential customers.
By creating a unique visual identity that influences the emotions of potential customers, professionally designed graphics help to build a lasting bond based on trust, shared values, and integrity.
Consistency
In a previous article examining why brand guidelines are important, we talked about the need for consistency when representing a brand.
Visual communications should convey your brand message to create credibility and trust in the minds of customers.
If every piece of marketing material, (whether hard copy or online), looks different from the rest, it will be difficult to build credibility for your brand and it won’t stand out from the crowd. If you muddy the waters, your message will not be clear!
Although the range of marketing materials may be diverse, having a graphic designer create consistent and unified graphics will ensure that your brand is memorable and stands out from the marketing ‘noise’.
The creation of well-designed, cohesive visual marketing materials is key to building a trusting and loyal customer base.
Experience
Using an agency to produce visual marketing materials for your company gives you access to graphic designers with many years of experience. They will have worked across different industries for a number of diverse businesses, so have a wealth of knowledge about what works and what doesn’t.
It is their profession to create bespoke on-brand visuals for your business, guaranteed to build recognition and resonate with your audience.
Creating a visual identity that influences the emotions of potential customers will help to build a lasting bond based on trust and integrity.
In addition, that experience means that professionals can offer innovative solutions that you may not have thought of.
Developing an initial design into a unique style can help to lift your brand above the marketing noise that bombards potential customers on a daily basis.
If you want to stand out from the crowd your visual communication materials should be easily recognisable, unique, and consistent across all channels.
Competition
We have already highlighted a few points about standing out from your competitors in some of the points above.
Your target audience should feel that you are talking directly to them through all your content, including graphics.
A professional graphic designer will be able to produce unique graphics that visually communicate your brand story and values to potential customers, differentiating your product or service from the competition.
Save Money
Although you pay for professional graphic design services, you will save valuable time resources, while increasing your customer base through the creation of on-brand visual communications.
So, although you may feel at first that quality graphics are an expense, in reality you are investing in your brand, building awareness and recognition, thus increasing your target audience, and generating more income.
Corporate pride
By professionally representing your business externally, you will instil employees with a sense of pride and feeling they belong to something good.
The knock-on effects of high employee morale and company pride can lead to an increase in productivity and staff retention, saving your company money on recruitment.
Copyright infringements
If you work with a professional graphic designer or a graphic design agency to create visual communication materials for your company, they will ensure that your graphics are completely original and do not look like those of other companies.
You don’t need to worry whether you have used other people’s photos or image rights or spend time researching.
All this is taken care of for you.
Rebus Creative is a Sheffield based graphic design agency. We have spent many years building a comprehensive portfolio of client work and developing a strong reputation for creative ideas and innovative concepts.
We would welcome the chance to show you the advantages of professional graphic design and how it can add value to your brand. Why not get in touch to find out how we can help you to develop your brand presence and engage your customers through effective graphic design?